Our logo aims to represent the work that we are doing in research, the experience of people living with brain injury, and the collaborative engagement with our partners.
How was our logo designed?
In line with our values as a research group, we collaborated with people with lived experience in the creation of our CEDAR lab logo. We consulted with an organization that helps people with disabilities express themselves through art: Artists Helping Artists (AHA). Here we met Chris, an individual with a brain injury, who generated the initial design concepts.
We then collaborated with Vivian Sum, a communications professional and graphic artist who worked with our community stakeholders and patient partners to ensure that their insights were valued and integrated into the design process. This collective engagement enabled us to have a logo that represents our work and vision, as well as the experience of people with lived experience of brain injury.
What does the logo mean?
The logo consists of a cedar cone has been stylized to reflect the silhouette of a brain.
The representation of the brain reflects our dedication to understanding the experience of brain injury and developing programs and interventions to support people with brain injuries.
The cedar cone shape is a symbol of growth, regeneration, and renewal, which aligns with our efforts to develop and implement approaches and programs to improve the lives of individuals with brain injuries. The cone shape also represents the stories and understanding we have gained from people with brain injury, who demonstrate resiliency and fortitude in their life.
The colour scheme aims to evoke a sense of well-being and new meanings in life following a brain injury. The serene tones of teal and dark green represents calmness, while the light green shade shows fresh life and growth. The combination of colours aim to express hope and the transformative journey that can be experienced by those with brain injuries.